The first thing we do is listen to you. Everything that you expect from the video, the purpose, reach, target audience…everything. We want all the information and references you can provide us to better understand your needs.
Based on your brief, we start brainstorming and researching. We find anything and everything we can to make sure that what we create for you is best suited for your needs.
After all the planning and development, we get it on paper. We develop a script (voice-over or text-based) which will the backbone of your video.
Client Feedback 1
We work on the script based on your comments and suggestions till you’re absolutely satisfied with it. Let us know everything you feel, corrections and all. We only finalise the script when all your needs are met.
AV Script or Story Boarding
Based on the finalised script we now go on to give you a much proper understanding of the project. We create and Audio-Visual script in which you get an idea about the visuals we plan to run along with the script. Line by line. It’s either an AV script or storyboard for animation. With both, you start seein.g the video we are developing
Client Feedback 2
Every moment of the video is played out in these plans and we work on it until you’re a 100% sure. Once you are, this coupled with the script becomes our bible to adhere to for the video.
Modeling & Texturing
Based on your auto cad files or product photos preferably front, frontside and top views, we develop 3D designs that would be used in video to illustrate its working. We texture the model according to the product images you provide us. Either you can provide us with the texture or we develop it based on your requirements. These give you a sense of the look and feel we have planned for the final output.
Client Feedback 3
The models we draw up are again sent to you for approval. This feedback with your corrections and suggestions will help us in locking the final look for the video. It would help us with a thorough check on the accuracy to develop photo-realistic models. Here we appreciate clear feedback in one go to head right over to the next phases of production.
Blocking And Layout And Animation
Here we define the camera movement in each frame, to explain the whole process or purpose behind this video.. Whether it’s a screw being drilled in or a door moving, we get it all ready for preview here. What we get from this process is animation previews in grayscale. It’s the complete video in grayscale with all the elements except post-production elements like supers/titles/subtitle etc.
Rough Line-Up Edit
Here’s where the frames that we’ve developed come together to create the first rough cut. This edit also has the text you require with the visuals. The video is now ready in the essence with all the information, just waiting to be finished.
Client Feedback 4
Here’s the part where you let us know how well the entire animation is working according to your plan. Are the products moving right? Is the process you wish to illustrate properly getting across? Is the text proper and informative? According to your feedback, we make corrections and send it back for limited feedback. Here we require your final “go ahead” since these previews once locked cannot be changed in the next stages. We need this stage locked to get started with the final renders and finishing of the video.
This is where we work on the little details of lighting and shadows to make your animated video look more finished and impressive. This gives the visuals a depth and the characters are ready to jump off the screen and tell your story well! additional images are added to make the visuals look more lifelike. Here’s where according to the pre-decided colour scheme we make the video finally ready with every visual detail.
Rendering And Compositing
Here all rendered passes are brought together for all final adjustments. Along with the render passes some
The animated video is now clubbed together with VoiceOver, music and sound effects. We create a complete video according to all our prior discussions and your feedback.
Client Feedback 5
Here’s where you tell us what you think about the entire final video. Since we have already locked all the visuals and texts mostly, this step is all about you seeing what the final video looks like. Then let us know anything and everything that you think works or should be different. We work on it and send it back for limited feedback.
After all of these steps of dedicated hard work, we get you the video you wanted! Building it up according to your needs and adding our creative flair, we make your branding ideas come to life.