Survey form

Date:

Client:

The Brand :

Background:

Competitive Set:

The Target Audience:

Demographics:

Psychographics:

Current Perception:

Desired Perception:

The Task / Objective for Communication:

Single Most Important Message to be communicated:

Insight:

Key Insight:

Key Consumer Benefits/USPs
(What are the key/differentiated consumer benefits?):

Positioning
(USP they want to build upon and own in the TG’s mind):

Tone and Manner:

Mandatories:

Deliverables:

Other Relevant Information:
Dos:

Don’ts:

Deadline for Initial Presentation:

Final Delivery Deadline:

Send