How to choose a creative video agency?
It is easy to pick a candidate when there’s one question, and only one person has the answer. But what if everyone seems to have the answers to your branding questions? There are way too many video agencies out there, claiming, that they know it all. Folks out there are using all kinds of fancy terms and the most technical jargon to get your business. But the fact is that fancy terms and technical jargon is where that expertise ends for many. Out of all these names, it is hard to pick the one that suits you best. Because guess what, they’re running a business as well. If that’s really the case (oh yes it is!) then things just became a whole lot more complicated for you.
How to pick the best creative video agency for your business?
Let’s take a step back and understand why you need this anyway. A video agency comes up with the best visual depiction of your brand’s products. These people ensure everything that makes your business unique is highlighted saliently through visuals. Now you may think that word of mouth does enough, but hey, who does business to reach “enough”? Video making gives your brand a push and puts it on the map. The viewers’ remember catchy phrases and exciting tunes associated with a brand more than the actual brand. And that in fact is quite helpful for you because when they go out shopping and see your product, they’ll remember what they once heard. It is a fact. Videos help.
Now if videos do help, you’d want to get on board too! But back to the original question, who’d be driving that wagon? Trusting a creative video agency gives people jitters because if done wrong, it can really hurt the brand. These aren’t scary tales made to frighten you, but facts meant to give you the right idea. It is absolutely essential to team up with an agency that understands your needs.
Before going out there and announcing that you are looking for a creative video agency, do your homework. Get in touch with fellow entrepreneurs and find out which agencies they’ve been working with. Every good agency would have an online presence. That always helps! You can simply go through their projects, showreel, client list and the info. It is necessary to understand that they are branding themselves too so you need to really go through the work profile. If you like what you see, you’ll have a name on your list of candidates. Talk to your friends about their experience with an agency, figure out if they match your understanding and that should give you the first answer. Should we consider this creative video agency?
Now when you make an announcement and let people know about your needs, there are going to be many callers out there. You may find some interesting candidates there too. But again, do your homework before you set up a meeting. You are looking to be impressed by real work, not a businessman’s charms. Best way to go about it is with information.
One thing you should be looking for is a firm that does more than just video making. While that might be your only need, choose a firm that does branding, web development, digital media promotions and basically has knowledge about more than just videos. That is because the language that is trending across all the media is the one that should be used in your video. If a video agency understands audiences, research and demography, it’ll be able to serve your needs better. Choose people who understand marketing and advertising as a whole rather than just a production. Video makers will give you videos, but an agency that works on branding solutions will give you videos that help sell your product.
Understand the difference.
Now before the meetings, prepare and be sure about your own brand. Once you have an idea about the kind of images and vocabulary you are looking to associate with your brand’s identity, your search for the right video agency becomes easier. All you have to do now is talk to these people who claim to be the best video makers out there. Talk about your brand and products at length and see how attentive your candidates are. The best creators are always attentive. They will ask questions, try to get as much information from you as they can and really put any effort into understanding what you need. That is the first mark of a good creative video agency.
They are always good listeners.
After that first meeting, your thoughts about the candidates will be clearer for sure. Next is all about getting comfortable and finding like-mindedness. Keep the conversations going, brainstorm and come up with the image you want your brand to hold. Make your identity shine.
It isn’t rocket science, but just a bit of basic understanding. If you choose right, your branding will surely create a difference and help the business. Do it right!