The client’s requirement was a training video that could be played forand understood by drivers. The challenge was to keep it short, informative, and not of a preachy tone. This video had to be well received by novice aswell as
Advertising is all about ensuring “more” of something. More exposure, more engagement, more sales and more growth. But how can you really make this happen by making videos? Which format helps present content in the most engaging of ways? What
It is no news that the population worldwide has shifted a lot with the advent of social media. The ease of access and connectivity has led to steady growth in creative content production. But how can these platforms be used
Video making is the most effective advertising solution today. Since 65% of people are visual learners, it actually makes sense to use visuals to deliver a message. Between a structurally complex sentence and a simple diagram, what would you pick?
In the midst of this pandemic and a worldwide lockdown, the word “viral” might not be the best to get you excited. No one wants to touch anything viral with a ten-foot pole as of now! But hey, petty humour
The Internet has made us lazy. Living without quick and easy fixes is an obsolete lifestyle we can never imagine going back to. We can shop easily, work effectively and communicate better. We owe a lot of our luxury to
It is no news that the population worldwide has shifted a lot with the advent of social media. The ease of access and connectivity has led to a steady growth in creative content production. But how can these platforms be
It seems like a neat plan, doesn’t it? Coming up with an interesting product, getting it ready for production, getting it ready in enough numbers and finally shipping it off all over the world for sales. But it is a